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Pocket calculator ET 66
Dieter Rams; Dietrich Lubs; Braun
1987
In 1976, Braun added pocket calculators to its range, just around the time they were becoming popular. As is so often the case at Braun, the company did not invent a completely new product, but initially only slightly modified a model from the Japanese company Omron. Two designers, Dietrich Lubs and Dieter Rams, developed a user interface for the device that was as easy to use and understand as possible. This required simplification and a focus on the most important functions, which was achieved primarily with color-coded buttons. The color scheme is as functional as it is visual: high-gloss black for the main buttons, brown and a muted green for the functions, as well as a brighter green and the complementary color red for the on/off switch and yellow for the sum button–probably the most frequently used button on a pocket calculator. The latter is not only immediately visible and intuitive to use thanks to the color scheme but has also become the unmistakable trademark of a Braun pocket calculator. To make operation more pleasant, the buttons were designed to be convex, i.e., slightly raised. Brief operating instructions can be found on the back of the device.
Title
Pocket calculator ET 66
Involved in the execution
Dieter Rams (Design) GND
Dietrich Lubs (Design)
Braun (Production) GND
Date
1987 (Designing)
Geographical reference
Place of origin: Kronberg
Material / Technique
Plastic, dyed; clear polypropylene; industrial product
Dimensions
Overall:
13,7 x 7,8 x 1,1 cm
Object type
Collection
Inventory number
BR-79
Creditline
On permanent loan from the Braun GmbH, Kronberg im Taunus
Included in these topics
- Key: 8aaba9e5-2b9b-47ac-b304-11074467d180
- Module_ref: collection
- Create_date: 2013-11-18T23:00:00Z
- Change_date: 2024-07-01T22:00:00Z
- Sync_date: 2024-08-27T09:40:51Z
- Container_S: Braun Design
- SimpleSearch: Braun Design,BR-79,Entwurf | Designing,1987,Plastic, dyed; clear polypropylene; industrial product,Industrial design, Black, Functionalism,Dieter,Dietrich,Rams;;Lubs;;Braun,Pocket calculators,Pocket calculator ET 66,Taschenrechner ET 66,Rams,Dieter,Rams Dieter,Wiesbaden,Lubs,Dietrich,Lubs Dietrich,Berlin,Braun,Braun,Kronberg,In 1976, Braun added pocket calculators to its range, just around the time they were becoming popular. As is so often the case at Braun, the company did not invent a completely new product, but initially only slightly modified a model from the Japanese company Omron. Two designers, Dietrich Lubs and Dieter Rams, developed a user interface for the device that was as easy to use and understand as possible. This required simplification and a focus on the most important functions, which was achieved primarily with color-coded buttons. The color scheme is as functional as it is visual: high-gloss black for the main buttons, brown and a muted green for the functions, as well as a brighter green and the complementary color red for the on/off switch and yellow for the sum button–probably the most frequently used button on a pocket calculator. The latter is not only immediately visible and intuitive to use thanks to the color scheme but has also become the unmistakable trademark of a Braun pocket calculator. To make operation more pleasant, the buttons were designed to be convex, i.e., slightly raised. Brief operating instructions can be found on the back of the device.,Der Taschenrechner ET 66 von Braun.
- SimpleSearch2: Braun Design,BR-79,Entwurf | Designing,1987,Plastic, dyed; clear polypropylene; industrial product,Industrial design, Black, Functionalism,Dieter,Dietrich,Rams;;Lubs;;Braun,Pocket calculators,Pocket calculator ET 66,Taschenrechner ET 66,Rams,Dieter,Rams Dieter,Wiesbaden,Lubs,Dietrich,Lubs Dietrich,Berlin,Braun,Braun,Kronberg,In 1976, Braun added pocket calculators to its range, just around the time they were becoming popular. As is so often the case at Braun, the company did not invent a completely new product, but initially only slightly modified a model from the Japanese company Omron. Two designers, Dietrich Lubs and Dieter Rams, developed a user interface for the device that was as easy to use and understand as possible. This required simplification and a focus on the most important functions, which was achieved primarily with color-coded buttons. The color scheme is as functional as it is visual: high-gloss black for the main buttons, brown and a muted green for the functions, as well as a brighter green and the complementary color red for the on/off switch and yellow for the sum button–probably the most frequently used button on a pocket calculator. The latter is not only immediately visible and intuitive to use thanks to the color scheme but has also become the unmistakable trademark of a Braun pocket calculator. To make operation more pleasant, the buttons were designed to be convex, i.e., slightly raised. Brief operating instructions can be found on the back of the device.,Der Taschenrechner ET 66 von Braun.
- InventoryNumber_S: BR-79
- InventoryNumber_S_sort: BR-79
- InventoryNumberSearch_S: BR-79
- AcquisitionDate_S: 31.12.2012
- MainTitle_S: Pocket calculator ET 66
- MainTitle_S_sort: Pocket calculator ET 66
- DatingType_S: Entwurf | Designing
- Dating_S: 1987
- Dating_S2: 1987
- YearFrom_I: 1987
- YearTo_I: 1987
- Copyright_S: © P&G Braun
- Creditline_S: On permanent loan from the Braun GmbH, Kronberg im Taunus
- Systematic_S: Design
- Systematic_multi_facet: Design
- Systematic_multi_facet_filter: Design
- MaterialTechnique_S: Plastic, dyed; clear polypropylene; industrial product
- Keywords_S: Industrial design, Black, Functionalism
- Keywords_multi_facet: Industrial design;;Black;;Functionalism
- Keywords_multi_facet_filter: Industrial design;;Black;;Functionalism
- Techniques_multi_facet: Industrial production
- Techniques_multi_facet_filter: Industrial production
- Subjects_FirstName_multi_facet: Dieter,Dietrich
- Subjects_FirstName_multi_facet_filter: Dieter,Dietrich
- Subjects_Name_multi_facet: Rams;;Lubs;;Braun
- Subjects_Name_multi_facet_filter: Rams;;Lubs;;Braun
- Subjects_FullName_multi_facet: Dieter Rams;;Dietrich Lubs;;Braun
- Subjects_FullName_multi_facet_filter: Dieter Rams;;Dietrich Lubs;;Braun
- Subjects_NameSorted_multi_facet: Rams, Dieter;;Lubs, Dietrich;;Braun
- Subjects_NameSorted_multi_facet_filter: Rams, Dieter;;Lubs, Dietrich;;Braun
- lists_s: ObjectNames,Titles,GeographicReferences,Materials,Techniques,Datings,Subjects,Texts,Dimensions,WebLinks,Media
- list_ObjectNames_I: 1
- ObjectNames_Type_0_S: Obj.bez.
- ObjectNames_Text_0_S: Pocket calculators
- list_Titles_I: 2
- Titles_Type_0_S: Titel (englisch)
- Titles_Text_0_S: Pocket calculator ET 66
- Titles_Text_S_sort: Pocket calculator ET 66
- TitleSearch: Pocket calculator ET 66,Taschenrechner ET 66
- Titles_Type_1_S: Titel
- Titles_Text_1_S: Taschenrechner ET 66
- list_GeographicReferences_I: 1
- GeographicReferences_Type_0_S: Entstehungsort | Place of origin
- GeographicReferences_Text_0_S: Europe/Germany/Hesse/Kronberg
- GeographicReferences_Text_0_multi_facet: Europe;;Germany;;Hesse;;Kronberg
- GeographicReferences_Text_0_multi_facet_filter: Europe;;Germany;;Hesse;;Kronberg
- list_Materials_I: 1
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- list_Techniques_I: 1
- Techniques_Type_0_S: Technik
- Techniques_Text_0_S: Industrial production
- list_Datings_I: 0
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- Subjects_Role_0_S: Design
- Subjects_Key_0_S: dfa7bc4d-1b7f-4a06-aa4b-0711b9965adc
- Subjects_Type_0_S: Person
- Subjects_Name_0_S: Rams
- Subjects_FirstName_0_S: Dieter
- Subjects_SortedName_0_S: Rams Dieter
- Subjects_S_sort: Rams Dieter
- Subjects_Dating_0_S: 1932 -
- Subjects_PlaceOfBirth_0_S: Wiesbaden
- Subjects_DayOfBirth_0_S: 20.05.1932
- Subjects_UriGnd_0_S: http://d-nb.info/gnd/118598147
- Subjects_Role_1_S: Design
- Subjects_Key_1_S: da13a01b-46c5-401d-8a6d-4dddcc65411e
- Subjects_Type_1_S: Person
- Subjects_Name_1_S: Lubs
- Subjects_FirstName_1_S: Dietrich
- Subjects_SortedName_1_S: Lubs Dietrich
- Subjects_Dating_1_S: 1938 -
- Subjects_PlaceOfBirth_1_S: Berlin
- Subjects_DayOfBirth_1_S: 02.08.1938
- Subjects_Role_2_S: Production
- Subjects_Key_2_S: 82d4655f-a133-4426-8eca-7e0f811ac4e8
- Subjects_Type_2_S: Körperschaft
- Subjects_Name_2_S: Braun
- Subjects_SortedName_2_S: Braun
- Subjects_PlaceOfBirth_2_S: Kronberg
- Subjects_UriGnd_2_S: https://d-nb.info/gnd/2056981-6
- list_Texts_I: 1
- Texts_Type_0_S: Web (englisch)
- Texts_Language_0_S: EN
- Texts_Title_0_S: Sammlung digital
- Texts_LongText_0_S: In 1976, Braun added pocket calculators to its range, just around the time they were becoming popular. As is so often the case at Braun, the company did not invent a completely new product, but initially only slightly modified a model from the Japanese company Omron. Two designers, Dietrich Lubs and Dieter Rams, developed a user interface for the device that was as easy to use and understand as possible. This required simplification and a focus on the most important functions, which was achieved primarily with color-coded buttons. The color scheme is as functional as it is visual: high-gloss black for the main buttons, brown and a muted green for the functions, as well as a brighter green and the complementary color red for the on/off switch and yellow for the sum button–probably the most frequently used button on a pocket calculator. The latter is not only immediately visible and intuitive to use thanks to the color scheme but has also become the unmistakable trademark of a Braun pocket calculator. To make operation more pleasant, the buttons were designed to be convex, i.e., slightly raised. Brief operating instructions can be found on the back of the device.
- list_Dimensions_I: 1
- Dimensions_Type_0_S: Objektmaß | Overall
- Dimensions_Dimension_0_S: 13,7 x 7,8 x 1,1 cm
- list_WebLinks_I: 0
- list_Media_I: 1
- Media_Key_0_s: 798055ee-1e8e-4d1f-b7c2-796e8dfe5267
- Media_Type_0_S: Bild
- Media_AltText_0_S: Der Taschenrechner ET 66 von Braun.
- Media_Rightsholder_0_S: Museum Angewandte Kunst
- Media_Credits_0_S: Foto: Rainer Drexel © Museum Angewandte Kunst
- _version_: 1808533215429787600
- lists: [object Object]